Millies was born in Hong Kong in 1960 and is a high-end women's shoe brand under the Belle Group. What is the grade of Millies women's shoes? What brand of shoes are Millies? After more than 40 years of development, it entered the Chinese mainland market in 2002. In October 2007, Belle International took a fancy to Millies' market positioning and current distribution network and invested HK$600 million to acquire Millies. To sum up the brand concept of Millies in one sentence: At Millies, you will definitely find more value-for-money trendy products while finding comfortable and fashionable shoes, enjoy yourself and show your true femininity. The Millies brand positions its design as "a pair of shoes is a source of expressing yourself, showing charm, style and confidence." Times are changing, but the Hermione brand has not stagnated in the era of rapid development. Instead, it has changed with the times and, with more than 40 years of experience in the style market, has successfully adapted its brand design concepts and positioning to the lives of white-collar fashionable urban women. With diversified product designs, it has catered to the growing demand of modern women for women's shoes for different occasions, thereby consolidating and expanding its market share and becoming a leader in the industry.

Brand style and positioning:
Millies is mainly based on the "Cool, Easy & Chic" style. The design advocates that the products are fashionable, simple and easy to match. Women who like Millies are often straightforward, confident and keen to pursue a life attitude with simple artistic taste.
Brand declaration and brand vision:
Every pair of shoes becomes the art of walking in a simple life for women. Free Your Heart, Bond With Mi;
Product positioning:
Create a new 3M product strategy, focusing on Modern Stylish (fashion style), Modern Art (aesthetic perspective) and Mobility (freedom), three themes to segment products.
Development history:
In the 1960s, the first Millies leather shoe store was established in Hong Kong.
In 1965, Millies became a specialty store for introducing high-end Italian shoes in Hong Kong. In the early days, it was already a high-end and high-quality leather shoe chain store brand in Hong Kong.
In 1997, Millies introduced multiple international brands and became an international women's shoe brand for trendy and fashionable people.
In 2002, the domestic Millies branch opened in Shanghai.
In 2008, the Hermès brand became another high-end brand in the Belle family.
On September 27, 2011, the Hermès 2011 Autumn and Winter Conference was held in Harbour City, Tsim Sha Tsui, Hong Kong. The film and television star Raymond Lam was invited to play the role of Millies shoes. This was a breakthrough promotional strategy for women's leather shoes, which caused a good story and was well received by customers.
On March 26, 2012, Raymond Lam, Denise Ho, and Zhang Zilin performed the Hermès 2012 Smart & Chic Spring and Summer Conference at Oriental Plaza, Beijing.
In the Autumn and Winter of 2012, Hermès invited Hong Kong stylish actress Denise Ho to perform Millies trendy shoes, revealing their unique true personalities.
In 2013, Hermès collaborated with Summer, a potential new star with international style who was instantly popular in the mainland music scene, to perform a modern charm full of dazzling fashion elements.
On March 20, 2014, the first stop of Millies' "Style Around the World" fashion show was held at Beijing Oriental Plaza. The popular Korean handsome man Lee Jong Suk and the popular domestic actress Liu Shishi came together to ignite the charm of style! On April 3, the second stop of the fashion tour in Xi'an invited the popular actor and cool handsome man Sun Yizhou to attend, which caused a warm response in the local area.
In 2019, the new generation artist and cellist Ouyang Nana performed Millies 19 spring and summer new products.
In the fall of 2019, together with Yuan Shanshan as the brand experience officer, the Millies X GOFEFE cross-border series and autumn and winter new products were performed.
Millies women's shoes franchise conditions and Millies women's shoes franchise policy:
1. The individual and family are in good health and have the support of family and friends;

2. A natural person with independent legal personality or strong economic strength;

3. The ability to develop and maintain the market and the economic strength to operate the brand;

4. There are shops in shopping malls or supermarkets or street-facing stores, and they can only operate after being evaluated by the headquarters;

5. Have a certain business background and business experience, and be familiar with the local market of the industry;

6. Have good social relations and public relations management skills;

7. Franchisees with sales channels and operating experience in the industry have priority;

8. Have the willingness to cooperate and the ability to participate in business management;

9. Agree to accept the training plan stipulated by the franchise headquarters and complete all training courses of the headquarters as required; comply with the brand-related business, management and operation rules

10. Recognize the brand business philosophy, love the franchise business, and develop it as your long-term career;

11. Have a correct investment perspective and face the success or failure of investment rationally;

12. Have good social and business reputation; abide by industry-related laws and regulations, and do not engage in activities that violate the law or damage social morality;

13. Have good customer service awareness and service capabilities;

14. Have strong business and marketing capabilities;

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