China has a mature consumer market with a population of 1.4 billion. Through more than 40 years of reform and opening up, people's living standards have begun to improve, and they have begun to pay more and more attention to the quality of their shoes.

Today, let's talk about how big the market for custom shoes is. Of course, the editor has been engaged in custom shoes for 24 years. 24 years? Many people may not believe it. If you don't believe it, you can search He Jinchang online. I have been in business for 24 years since He Jinchang founded it in 1996. Although He Jinchang only produces insoles, I am responsible for the business of He Jinchang's insoles custom shoes. Let's talk about my work experience in detail!

It was very unfamiliar to enter the insoles industry at the beginning. Why do I say that? Insoles were invented by our company, so we crossed the river by feeling the stones. It was difficult to sell them after they were invented. Because no one had heard of insoles, let alone He Jinchang's insoles, it took 3 years of development to slowly get better. This is when we started to develop custom shoes. We are the only one who can make custom shoes for insoles, because only He Jinchang has its own factory, and the others all find ordinary shoe factories to do the work.

At the beginning, we had an average of 3 orders for custom insoles per month. After 2010, we had more than 50 pairs of orders per month, and 90 pairs of custom shoes per month when it was good. Our custom shoes are between 700 yuan and 20,000 yuan. Many people may think that a shoe of 20,000 yuan is so expensive that few people should buy it, but I tell you, you are wrong. Most of our insoles are bought for more than 10,000 yuan. Most of the bosses and celebrities buy custom shoes.

Some bosses order two pairs at a time. I have never heard of a big star wearing our He Jinchang insoles, but there are many third- and fourth-tier stars. Here we have to talk about why celebrities wear insoles? It may not be unfamiliar to star chasers. Many big stars wear height-increasing shoes. There is a saying: If you are not tall enough, you can make up for it with shoes.

Of course, the price of our insoles is between 400-800. The shoes are made of leather, developed by ourselves, and produced in our own factory. The quality and comfort of the shoes we make are unmatched by other insoles manufacturers.

With 24 years of accumulation, the customers of customized shoes range from college students to bosses. More and more people are starting to wear customized shoes. Customized shoes are more personalized and more suitable for themselves.

(Edit：admin)