China IDC Circle reported on May 30: With the rapid development of my country's Internet industry, the tentacles of traditional footwear marketing have gradually extended to the e-commerce channel model. While many e-commerce giants continue to expand to all categories, some of my country's visionary companies have begun to focus on some subdivided product categories. Some of the few well-known e-commerce companies in China that focus on branded canvas shoes have begun to show strong vitality and prospects in the industry through their successful operations.

Shangpu Consulting Light Industry Analyst pointed out: At present, my country's e-commerce development has shown an explosive trend. More and more traditional footwear companies have begun to integrate into the Internet field by building new e-commerce channels, hoping to gain an advantage in the increasingly fierce market. However, due to the worsening competition trend and the serious homogeneity problem, coupled with the continuous influx of e-commerce giants, the market that has already entered the stage of fierce competition has become more saturated. How to achieve good development in such a market has become the focus of many traditional footwear companies.

Due to the fierce competition in the market, more and more shoe e-commerce companies have begun to use low-quality defective or counterfeit products to impersonate, which seriously infringes on the legitimate rights and interests of consumers and has also caused the current situation of disordered prices in the shoe market and low consumer trust. Although this seems to be an unfavorable situation at present, it also provides a favorable opportunity for companies that have always focused on shoe experience.

According to the "2012-2016 China Shoe Market Operation Business Model and Development Strategy Research Report" released by Shangpu Consulting, those shoe companies that choose the path of market segmentation have well avoided the competition of e-commerce giants, and for some scattered defective or counterfeit retailers in the current market, those who rely on their own strong advantages and ultra-low prices are completely free of any pressure.

(Edit：admin)