Times are changing, and consumption is changing. Physical and mental comfort and freedom have now become the vane of the consumer market and a demand dimension for consumption upgrading. This product consumption trend has a distinct guiding role in China's footwear industry. Therefore, the research and development of comfortable shoes with high-tech content has become an important direction strategy for footwear companies in product positioning and research and development. Zhejiang Aokang Shoes Co., Ltd. (abbreviated as Aokang International) has been established for 36 years. It has kept up with changes in the consumer market, adhered to the concept of long-termism, and developed digital means to create "more comfortable men's leather shoes" as a strategy, successfully advanced to high-end brands and achieved overseas expansion.

Aokang International has been committed to product research and development and market positioning. In 2021, through the careful creation of the "more comfortable men's leather shoes" strategy, Aokang International easily broke the circle with its unique brand story and strategic cooperation fashion products, and won wide recognition from consumers. "China High-end Brand Certification Standard" is China's first certification standard for high-end brands. In 2023, OKAN International was shortlisted for the survey brand list with 154 brands including Huawei, Weilai, and Kweichow Moutai, which fully demonstrated OKAN International's product strength, word-of-mouth value and brand influence. In 2024, OKAN International once again took a solid step towards high-end brands through cooperation with XL EXTRALIGHT. XL is a supplier of international brands such as Prada, Armani, Ferragamo, and Zegna. OKAN International and XL EXTRALIGHT XL have joined hands to jointly develop "XL Ultralight Outsole", which has become a breakthrough method to make the sole lighter and more comfortable. "XL Ultralight Outsole" has been applied to OKAN International's new series of products-"Earth Walk", which has achieved a perfect combination of comfort and technology, bringing an unprecedented easy and smart wearing experience.

As a representative of high-end men's shoes, Aokang International continues to explore and meet the needs of modern men for both taste and comfort, and uses the power of national trends to promote "Made in China" to the world stage. In September 2023, Aokang International joined hands with national trend calligraphy artist Zhu Jingyi to release the sports leather shoes 2.0 "Awakening" series at Milan Fashion Week, becoming the first Chinese leather shoe brand to appear at Milan Fashion Week; in January 2024, it joined hands with the original fashion design brand PRONOUNCE to land at Milan Men's Fashion Week again, launching the New Year's limited "Cozy- Soft" series, making the concept of ultra-lightweight thick-soled shoes appear in the public eye for the first time. Aokang International combines Eastern and Western culture, creative design, and technological functional innovation and research and development to show the strength of Chinese footwear brands to the world. This is a milestone in the internationalization strategy of the Aokang brand, and it is also a navigator for Chinese brands to go overseas.

In order to adapt to the changing times and keep pace with technological development, OKAN International has always insisted on innovation and change, allowing 700 million Chinese men to walk more comfortably on the road of keeping pace with the times, and allowing Chinese brands to go further on the road to the international stage.

(Edit：admin)