Fashion is a huge circle. Last summer, platform-soled Crocs and thick-soled dad shoes were "welded" on the feet of fashionable young people. This year, the C position on the stage has made a 180-degree turn - thin-soled shoes are on the stage.

The first to "thin the soles" were the major brand shows in 2024. Whether it is Balenciaga or Miu Miu, or Adidas, Nike, Puma, and Asics, the thinness of the soles is roughly equal to the fashion sense of the brand.

Soon, thin-soled shoes became the "standard" for supermodels Kendall Jenner, Bella Hadid, Jennie, Dong Jie, Ma Sichun and other celebrity bloggers to go out.

Reflecting on the market, in the first quarter of this year, Adidas' global revenue increased by 8% year-on-year thanks to the hot sales of thin-soled sneakers such as Samba, Gazelle, and Spezial. Miu Miu x New Balance 530 also became the most popular item in the first quarter of 2024 on the LYST Global Search List with its ultra-thin sole design.

On the other side of the spotlight, Crocs, which made a lot of money last year with thick-soled shoes, seems to have declined in popularity. The financial report shows that in the first quarter of 2024, Crocs' revenue increased by 6.2% year-on-year to US$939 million. It is worth noting that Crocs' growth rate in the same period last year was 33.9%.

At the same time, #Long-term wearing of hole shoes can easily cause athlete's foot# became a hot search on Weibo, "thick soles can cause sprained feet" and "long-term wearing can cause sweating". With the "demystification" of hole shoes, the comfort of hole shoes has once again attracted attention. It's not just Crocs. Some netizens on social networks said that the once popular MLB dad shoes have been in the bottom of the box for a year.

So, why do young people suddenly love thin-soled shoes?

(Edit：admin)